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Is Warhammer 40,000 still satire?

 For those that don't know, the Warhammer 40,000 setting was created by Games Workshop. It's a famously bleak space fantasy setting, summed up by the tag line, "In the grim darkness of the 41st millennium, there is only war."  The setting was first described in Rogue Trader , an unusual RPG / war game hybrid. It describes an ancient galaxy dominated by a stagnant fascist state called the Imperium of Man. The Imperium is a profoundly evil institution, to the point of black comedy.   It's a setting with no good guy faction. A universe with many demons and no angels. So, how do you market a product like that?